In the Multifamily business, renters look for reviews to assess the online reputation, credibility, and authenticity of your property listings, house leasing terms, and apartment community experiences.
74% of Renters read up to 10 reviews before making a decision, and 85% check online reviews after receiving a recommendation from friends or family to rent out a property.
If you are in a multifamily business or an agent looking for renters for a property, Google reviews can boost your business.
You can encourage your existing clients to put up reviews or buy Google reviews to gain more traction for your properties. Alongside follow these best practices to manage Google reviews for your Multifamily business.
Significance Of Google Reviews For A Multifamily Business
93% of apartment seekers have checked online reviews during their rental property search. You can understand the significance of Google reviews for multifamily businesses.
Let’s explore!
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Enhances Regional Visibility And Brand Awareness
Due to rapid growth, multifamily, hotel, and commercial real estate project properties compete fiercely. Google reviews are vital for building brand awareness and improving regional visibility.
When prospective renters or guests seek lodging or office space, properties with favorable reviews are more likely to appear in local search results.
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Create Biases In Decision-Making
Online reviews are crucial in helping consumers make sound choices when renting office space, locating an apartment, or making hotel reservations.
Decent Google reviews are social evidence of a property’s caliber and dependability. Favorable reviews can influence prospective renters or visitors to select one property over another.
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Builds Trust And Boosts Reputation
Google reviews also play a great role in building trust and boosting the reputation of multifamily businesses. A better rating and favorable evaluations indicate positivity and dependability, which inspire confidence in prospective tenants, visitors, and customers.
On the other hand, unfavorable evaluations might harm a property’s reputation and turn off potential guests.
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Makes You Stand Out Amongst The Competition
Google reviews highlight a property’s unique qualities, first-rate service, and generally favorable tenant, visitor, or resident experience, helping you stand out among the competition.
This distinction gives you a competitive edge and attracts more renters, visitors, or business partners.
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Scope For Improvement Through Feedback
Google reviews give multifamily businesses scope for improvement through feedback that they can utilize to enhance their services. Reviews provide helpful information about places that need to be addressed, whether fixing maintenance problems, upgrading facilities, or boosting customer service.
Tenant and guest loyalty is likely to increase in properties that actively listen to input and implement changes based on reviews.
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Optimizes Online Presence And Local SEO
Being seen online requires having a strong presence and local SEO. Positive Google reviews can improve a property’s local search engine optimization, raising its position in search results.
Higher-rated and more reviewed properties are more likely to show up high in search results, making them more visible to prospective renters, visitors, and customers.
8 Best Practices To Follow And Manage Google Reviews
Now that you get the information about how Google reviews can boost your multifamily business. It’s time to learn how to manage Google reviews to boost their numbers on your Google business profile:
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Claim Your Profile’s Listings
Proactively claiming your Google business listing is one of the most important things you can do for your robust online presence. After taking this vital step, ensure the listing has the correct details about your property.
A mobile contact number is usually necessary to verify that the person making the claim is connected to the multifamily business.
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Stay Consistent And Monitor Your Profile
A Google business profile can give potential customers a wealth of local knowledge. Make sure you complete as much as possible, such as your name, address, phone number, and URL.
In addition, you can include images or videos to your listing to enhance its visibility to potential customers. Additionally, monitor your profile regularly and respond to all your reviews, encouraging more people to leave reviews.
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Keep Updating Frequently
Ensure your Google business profile listing is regularly updated with new photos, posts, and other content that can lure potential customers to your page.
Also, ensure that someone at the building can monitor it during business hours. Remember to check your reviews to get updates related to your services.
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Give A Push To Renter Reviews
Most who engage with your community will eventually search for your listing on Google. Most people will use Google at some point, whether they are looking for directions, found you on an ILS, Googled the property, or just needed to pay the rent.
Give a push to your current renters to give you reviews on your Google business profile. Its star rating will get the most attention out of all your review options. Additionally, because it is so visible, it becomes even more critical to watch reviews and reply to positive and negative feedback.
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Put Updated Posts
One feature of a Google business profile is Google posts. They are just one more marketing tool that can engage potential customers, advertise property promotions, and keep the locals informed about events happening on the site.
Tip: If nothing new is going on, update property posts once a month to keep them fresh.
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Share Real Plans And Final Products
A new feature of Google Business Profile enables companies to add products to their listings. Businesses may list each product’s name, description, price, and photo in the knowledge panel.
This is a convenient approach for multifamily marketers to highlight various floor plans and take up more of that highly sought-after SERP real estate.
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Integrate Keywords Strategically
It is vital to integrate relevant and popular keywords into your Google business profile listing, just as you would into your website since Google searches your local listings the same way it does websites.
So, strategically use keywords like “apartment” when you refer to your floor plan or use branded or unbranded in your description to bring traffic to your profile.
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Track And Measure Performance
Make sure you can effectively measure your performance statistics with whatever marketing tool you use so you can make decisions based on the best available facts. You may never see all of the activity that occurs on your GMB listing on your website.
When tracking Google business profile performance, ask the appropriate queries because Google Analytics won’t capture direction clicks, map clicks, or search appearances. Using your Google business profile, you may also natively spot-check performance on the “Insights” tab.
Conclusion: Manage Google Reviews Seamlessly!
Follow these best practices to manage Google reviews for your multifamily business. These reviews can boost your local listing and other digital marketing channels, like SEO and online reputation, to enhance your Google business page.
If you need further help managing your Google reviews, you can always contact the expert team at Buyreviewz.